Squidoo

Many of us had a lemonade stand when we were kids. We would engage in guerrilla marketing techniques like blocking traffic while holding up large signs. We may have ridden our bikes around screaming at the top of our lungs, "buy our lemonade." It never occurred to us we were using offline marketing practices nor that the possibility existed of failing to sell all the lemonade our mom had made for us. Making some money so we could join our best friend at the carnival was the only thing on our mind. It was a given we would succeed and if one car didn't stop then we would make sure the next one did.